New Media-Convergence
Convergence is one of the ways to thinking about current changes in the media, but “Convergence is a dangerous word” (Roger Silverstone, 1995) Because in Convergence of media, old and new media can collide; grassroots and corporate media can intersect and the power of the media producer and the power of the media consumer can interact in unpredictable ways. (Henry Jenkins, 2006)
There are four basic types of media convergence, technological convergence, institution convergence, professional convergence and cultural convergence. For example, in the technological convergence, put the function of a walkman into a normal telephone and then create a multifunction phone for the buyers.
In the institution convergence, Time Warner is a good example, with major operations on films, television, publishing, internet service and telecommunication. However, it is a large media and entertainment conglomerates. (http://en.wikipedia.org/wiki/Time_Warner)
In the professional convergence, use professional data of media, voice, video and wireless services, create them into a single network and make sure the installation working and qualified sale. (http://www.ctpcertified.com/)
Convergence is one of the ways to thinking about current changes in the media, but “Convergence is a dangerous word” (Roger Silverstone, 1995) Because in Convergence of media, old and new media can collide; grassroots and corporate media can intersect and the power of the media producer and the power of the media consumer can interact in unpredictable ways. (Henry Jenkins, 2006)
There are four basic types of media convergence, technological convergence, institution convergence, professional convergence and cultural convergence. For example, in the technological convergence, put the function of a walkman into a normal telephone and then create a multifunction phone for the buyers.
In the institution convergence, Time Warner is a good example, with major operations on films, television, publishing, internet service and telecommunication. However, it is a large media and entertainment conglomerates. (http://en.wikipedia.org/wiki/Time_Warner)
In the professional convergence, use professional data of media, voice, video and wireless services, create them into a single network and make sure the installation working and qualified sale. (http://www.ctpcertified.com/)
The cultural convergence was also affected by the new social formations (such as cyberspace). Along with the virtual communities are changing the nature of social interaction and it started modifying traditional notions of identity, space, location and meaning. (http://courses.swinburne.edu.au/Subjects/ViewSubject.aspx?mi=300&id=220#content) For example, the Disney Channel, in recent years they started dealing with some original movie for the audience as well, not just limited in cartoon for children only.
Therefore, the different types of convergence created a lot of new media products for people. In similarly, all of these media convergences promoted the development of science and technology and also enhance the further awareness and abilities of new media for consumers.
Reference
Roger Silverstone, 1995 (From Breo, lecture handout)
Henry Jenkins, Convergence Culture: Where Old and New Media Collide, NYU Press, 2006, Page 2
http://en.wikipedia.org/wiki/Time_Warner 04/11/2008
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